Anthem Life is participating in the year-long Help Protect Our Families campaign to tell consumers about the need for life insurance. The Life Insurance Marketing and Research Association (LIMRA) and six other trade associations are sponsoring this campaign to help educate the estimated 60 million Americans who are underinsured or have none at all.
If you are an upstate NY Broker, you can share our monthly infographic to tell clients about the importance of life insurance. Downstate NY Brokers can share this monthly infographic with clients.
According to the latest LIMRA research:
- Only 54% of Americans have any life insurance coverage, down from 63% a decade ago.
- 44% of families say they would face financial hardship if the primary wage earner died within 6 months. For 28%, it would be within just one month.
- Six in 10 Americans say they have a heightened awareness of the importance of life insurance because of the COVID-19 pandemic.
- 78% of Americans agree that financially preparing for life’s unknowns is a way to show your loved ones you care about them.
Contact your Anthem Life representative for more information on this initiative or visit our Life webpage.
Life and Disability products are underwritten by Anthem Life & Disability Insurance Company, an affiliate of Empire HealthChoice Assurance, Inc. Independent licensees of the Blue Cross and Blue Shield Association. Anthem is a registered trademark of Anthem Insurance Companies, Inc. Life insurance benefits provided under Certificate Form Number LBO A NY 0105 C REV 0209. Disability insurance benefits provided under Certificate Form Number DLS A NY 1113 C. The expected benefit ratio for the Disability policies is 60% for groups of less than 50 lives, and 65% for groups of 50 or more lives. This ratio is the portion of future premiums which the company expects to return as benefits, when averaged over all people with this policy. This policy provides disability income insurance only. It does NOT provide basic hospital, basic medical or major medical insurance as defined by the New York State Department of Financial Services.