Aug 04, 2021

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Life insurance is a key part of an employee's overall financial wellness

Anthem Life is participating in the year-long Help Protect Our Families campaign to tell consumers about the need for life insurance. The Life Insurance Marketing and Research Association (LIMRA) and six other trade associations are sponsoring this campaign to help educate the estimated 60 million Americans who are underinsured or have none at all.

You can share our monthly infographic to tell clients about the importance of life insurance.

According to the latest LIMRA research:

• Only 54% of Americans have any life insurance coverage, down from 63% a decade ago.
• 44% of families say they would face financial hardship if the primary wage earner died within 6 months. For 28%, it would be within just one month.
• Six in 10 Americans say they have a heightened awareness of the importance of life insurance because of the COVID-19 pandemic.
• 78% of Americans agree that financially preparing for life’s unknowns is a way to show your loved ones you care about them.

 

Contact your Anthem representative for more information on this initiative or visit our Life webpage.

 

 

Life and Disability products are underwritten by Anthem Life Insurance Company. In Georgia, Life and Disability products are underwritten by Greater Georgia Life Insurance Company using the trade name Anthem Life. Independent licensees of the Blue Cross and Blue Shield Association. Anthem is a registered trademark of Anthem Insurance Companies, Inc.