We’re launching two marketing campaigns in April and May aimed at non-Anthem Large Group employer prospects in the 14 blue states we serve. We will tell you when one of your clients responds. The campaigns will run through October.
Our messaging will showcase Anthem’s value story and our focus on being affordable for employers, employees, and families. We’ll also promote our efforts to drive exceptional member experiences and simplify healthcare for everyone.
These campaigns will not include state accounts, labor and trust, student, or public sector employers.
Campaign details:
- Jumbo prospects (upstate / downstate) (launches in April): targets top prospects in each market with 1,000 or more employees and will include direct mail, a landing page, paid social ads, outbound calls, and email.
- Mid-size prospects (upstate / downstate) (launches in early May): targets medium-sized companies with 150-999 employees and will include email, a landing page, paid social ads, and outbound calls.
If one of your clients responds, we will connect with you to keep you involved.
Please contact your sales representative with questions.