You will begin to see a fresh, updated Anthem Blue Cross and Blue Shield logo that aligns to our broad portfolio of products and services. This is the first step in what will be a multi-year brand transition and signals a new chapter that honors the strength of our existing brand.
Take a look at our fresh new logo!
While you’ll start seeing our new logo, colors, images, and graphics soon, you’ll also continue to see our old branding for several months as we apply it to all our printed and digital material.
There’s nothing that you or your clients need to do as we roll out our refreshed branding. You can continue using materials with the old branding until it is updated.
If you have any questions, please reach out to your Anthem representative.