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Anthem Blue Cross and Blue Shield

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Jul 01, 2021

  • Large Group
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We’re using social media to promote digital ID cards

We are launching an eight-week paid social media campaign to drive digital ID card adoption and increase member registrations, email capture, and Sydney Health downloads.

Starting in July we’ll target Small Group and Large Group members with an email address on file who have not opted in for digital ID cards. We’ll use still and video advertisements on Facebook and Instagram that promote the convenience of using a digital ID card versus a paper one.

Please contact your sales representative for more information.

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